It was recently announced that Nike is shutting down Fuelband production (and firing most of the hardware staff). This news led to a lot of articles that are predicting the death of the wearables market. I don’t agree.
Along with habit formation and social motivation, goal reinforcement is a key element that a fitness and/or health wearable product must have built in. But what is goal reinforcement, exactly? Why does it matter? And more specifically, what does it have to do with wearables? Read on for more.
Examine.com is a one-stop shop for everything and anything related to nutrition and supplementation. The company was founded in 2011 with one goal – to be the unbiased source for supplements and nutrition. And their Reference Guide (which is currently on sale) is worth its weight in gold.
Social motivation is one area where many of the current fitness/health wearables are doing a pretty good job at covering. I have seen firsthand the power of social motivation as a fitness coach, and it will continue to be an integral part of any successful fitness/health wearable in the future. Why? Read on to find